Having faith in the 2023 FIFA Women’s World Cup
The highly anticipated commencement of the 2023 FIFA Women’s World CupTM is fast approaching.
Hyundai has developed a strong affinity for the Women’s World Cup, a highly anticipated global sports event.
Since 1999, Hyundai has been supporting women in unleashing their talent through the sponsorship of a prestigious global tournament.
This initiative is in line with Hyundai’s overarching vision of “Progress for Humanity.”
Hyundai has announced an exciting campaign called “Goal of the Century” in honor of the upcoming 2023 FIFA Women’s World CupTM.
This campaign aims to showcase Hyundai’s vision to a global audience. In a bid to foster positive change and contribute to a better world, we are deeply committed to supporting this tournament.
Our belief in the significance of raising awareness about pressing social issues has propelled us to take this step.
For comprehensive coverage of upcoming events and captivating narratives, continue reading and stay connected to this channel.
What can we learn from Qatar’s broken promise to protect the environment?
In a significant development, the fate of a crucial aspect of the Qatar World Cup’s legacy has been determined in a courtroom in Zurich, Switzerland.
This decision comes six months after the conclusion of the highly anticipated tournament.
In a recent ruling by the advertising regulator of the country, FIFA, the governing body of world football, was found to have violated Swiss Federal Law on Unfair Competition.
In preparation for the men’s tournament, FIFA and the host nation’s organizing Supreme Committee For Delivery And Legacy made a joint announcement.
They proudly declared that they were working towards hosting the first-ever carbon-neutral World Cup. This commitment was made in November and December leading up to the tournament.
In the realm of environmental concerns, the concept of carbon neutrality can be simplified as the goal of preventing any net release of carbon dioxide into the atmosphere.
This is typically achieved through the implementation of carbon offsetting initiatives, which aim to balance out carbon emissions.
Qatar has recently announced its achievements in reducing emissions through the implementation of infrastructure projects aimed at curbing pollution.
The country has also made significant investments in offsetting schemes, following a similar strategy adopted by the Winter Olympics.
In a recent announcement, organizers of the highly anticipated Qatar 2022 event emphasized that there will be no requirement for internal flights during the tournament.
This unique circumstance is primarily attributed to the compact size of the host country.
Environmentalists have expressed skepticism in response to these developments.
Carbon Market Watch, a prominent group, has made a significant claim regarding emissions related to the construction activities associated with a certain tournament.
According to their analysis, these emissions have been underestimated by a factor of eight. Additionally, the group has raised concerns about the credibility and reliability of the carbon credits that have been chosen for this purpose.
The Swiss regulator’s concerns have proven to be valid.
As the highly anticipated FIFA Women’s World Cup kicks off this week in Australia and New Zealand, it is worth reflecting on the valuable lessons that have been learned from previous tournaments.
Where we’ve come from
In the past, women were not allowed to play football.
People thought that the sport wasn’t right for them. But things have changed, and now women’s football is a popular sport all over the world.
Hyundai has also always thought, and still thinks, that everyone should have the same opportunities in life, both on and off the field.
This is why Hyundai has been a sponsor of the FIFA Women’s World CupTM since 1999, when it was held in the United States.
Hyundai has been a sponsor of the women’s World Cup for seven games in a row, including this year’s tournament in Australia and New Zealand.
This is a great accomplishment. Hyundai has been a fan of women’s football for a long time. They want more people to learn about the past of women’s football and help them grow.
We’re looking forward to starting the new Goal of the Century program. Doesn’t the way the main character changes in the campaign teaser video get your attention?
Hyundai will release an ad that honors the history of women’s football and all the people who have been a part of it.
This effort will also help us remember the long way we’ve come and give us the courage to keep going toward the goal of the century.